An industry-wide shortage of a key flash memory chips will hit the availability of some models of MP3 player during the upcoming holiday shopping period, the head of Creative Technology's U.S. unit said Wednesday.
"One of the key challenges we face in our MP3 business is an industry-wide shortage of 1GB flash memory," said Craig McHugh, president of Creative Labs, in a conference call with financial analysts. "Industry demand for high-capacity flash memory currently outstrips supply and this will impact availability of our 1G-byte flash MP3 players for the holiday quarter. The shortage of flash memory, according to industry analyst speculation, is primarily a result of a special deal that Apple has secured from a key supplier for the holiday season."
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PC World