AOL Rolls Out First AIM Ad Campaign

Iria · Oct 26, 2005, 10:06 PM

The new AIM Triton may still be in beta, but AOL is already preparing a wide-ranging campaign to promote the service among younger computer users in an effort to regain some ground it has lost to more-gimmicky rivals such as MSN.

"I AM" advertisements will showcase Triton with a new logo that encloses AIM text within an orange speech balloon. AOL hopes to show that online communication can go farther than just the standard instant message.

The marketing campaign for 18-25 year-olds will center around the communications features that Triton offers: IM, e-mail, video and voice chat, and text messaging. The ads will also highlight the role a user's screen name plays in their online identity.
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Read More / Source: BetaNews

Oct 26, 2005, 10:06 PM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 89	AOL Rolls Out First AIM Ad Campaign The new AIM Triton may still be in beta, but AOL is already preparing a wide-ranging campaign to promote the service among younger computer users in an effort to regain some ground it has lost to more-gimmicky rivals such as MSN. "I AM" advertisements will showcase Triton with a new logo that encloses AIM text within an orange speech balloon. AOL hopes to show that online communication can go farther than just the standard instant message. The marketing campaign for 18-25 year-olds will center around the communications features that Triton offers: IM, e-mail, video and voice chat, and text messaging. The ads will also highlight the role a user's screen name plays in their online identity. ___________ Read More / Source: BetaNews