For several years, most companies selling music online have had an overriding strategy: follow Apple Computer's iTunes in as many respects as possible.
That now seems to be changing, in at least one important way. In the past few weeks, several of the biggest digital music providers said they are moving portions or all of their services onto the Web, as opposed to delivering downloads through a separate software application, as Apple does with its iTunes software.
The biggest to take this step so far is America Online, which announced Thursday that it had purchased the Circuit City-owned MusicNow and would adopt its Web-based music service as AOL's main store. Napster and RealNetworks also have said they would soon offer more access to their music though the Web, however.
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