Pitching a new cell phone as a reason to live

Iria · Nov 9, 2005, 10:19 PM

Big cell phone companies like T-Mobile and Cingular Wireless have traditionally used their marketing to appeal to as many consumers as possible.

Now some upstart cell phone companies are using high-speed wireless Internet access and content such as video clips and MP3s to lure a smaller but lucrative audience: technologically astute teenagers and young adults.

The new wireless company Amp'd Mobile plans to begin testing the waters this week. Though its campaign does not officially start until December, an offbeat teaser campaign will try to persuade potential customers to wait until the end of the year to sign up for cell phone service so they do not miss the introduction of Amp'd Mobile.

The campaign, created by the boutique agency Taxi in New York, employs a macabre twist with the slogan, "Try not to die. Amp'd Mobile is coming."
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Read More / Source: News.com

Nov 9, 2005, 10:19 PM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 87	Pitching a new cell phone as a reason to live Big cell phone companies like T-Mobile and Cingular Wireless have traditionally used their marketing to appeal to as many consumers as possible. Now some upstart cell phone companies are using high-speed wireless Internet access and content such as video clips and MP3s to lure a smaller but lucrative audience: technologically astute teenagers and young adults. The new wireless company Amp'd Mobile plans to begin testing the waters this week. Though its campaign does not officially start until December, an offbeat teaser campaign will try to persuade potential customers to wait until the end of the year to sign up for cell phone service so they do not miss the introduction of Amp'd Mobile. The campaign, created by the boutique agency Taxi in New York, employs a macabre twist with the slogan, "Try not to die. Amp'd Mobile is coming." __________ Read More / Source: News.com