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Remember the Vin Diesel-Paul Walker racing movie "The Fast and the Furious"? A new racing video game for the Microsoft Xbox system, created on behalf of Volvo, might be billed "The Safe and the Cautious."

The game, actually called "Volvo Drive for Life," serves as a showcase for the Volvo nameplate, three Volvo models and the longtime Volvo brand identity as the car designed with safety foremost. Unlike most racing video games, which reward players for speed, "Volvo Drive for Life" encourages them to proceed judiciously by taking them through a training course at the Volvo proving grounds in Gothenburg, Sweden, before sending them out on famous highways to drive while avoiding accidents.

The Volvo video game, with an initial run of about 100,000 copies, also includes a virtual tour of the Volvo Safety Center and a "greatest hits" collection of film from actual crash tests. It is being distributed by Volvo Cars of North America to Volvo dealers across the country, who are being asked to set up Xbox systems and monitors in their showrooms for visitors to play "Volvo Drive for Life."

Volvo Cars, a unit of the Ford Motor, is also giving the dealers copies of the game cartridges that they can give to prospective and current customers.
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Read More / Source: News.com