Interactive billboards you can walk around in

Iria · Nov 17, 2005, 06:15 AM

Billboards are doing some surprising things these days.

At the Metreon movie theater in San Francisco, for instance, a high-tech display promoting a nearby Jelly Belly store projects images of jelly beans on the floor. Step on the colorful beans, and they respond, appearing to swirl around your feet. At a mall in Sydney, Australia, another interactive floor display lets people kick a virtual soccer ball around a field featuring an Adidas logo.

About 120 such "billboards" have appeared across the United States at malls, movie theaters, fast-food chains and trade shows, and now the technology is getting a big boost from music retailer Sam Goody.
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Read More / Source: News.com

Nov 17, 2005, 06:15 AM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 89	Interactive billboards you can walk around in Billboards are doing some surprising things these days. At the Metreon movie theater in San Francisco, for instance, a high-tech display promoting a nearby Jelly Belly store projects images of jelly beans on the floor. Step on the colorful beans, and they respond, appearing to swirl around your feet. At a mall in Sydney, Australia, another interactive floor display lets people kick a virtual soccer ball around a field featuring an Adidas logo. About 120 such "billboards" have appeared across the United States at malls, movie theaters, fast-food chains and trade shows, and now the technology is getting a big boost from music retailer Sam Goody. ____________ Read More / Source: News.com