TiVo to develop TV ad search service

Iria · Nov 28, 2005, 10:45 PM

NEW YORK (Reuters) - TiVo Inc., the company that made its name by letting users skip television commercials, said on Monday it is working on technology that lets viewers search for specific advertisements.

The technology, which is expected to be launched in early 2006, is among the advertising industry's latest efforts to reach consumers using high-tech products to escape the traditional ad pitch.

Marketers and technology companies targeting consumers distracted by these new outlets are looking to take a page out of the playbook of companies like Yahoo Inc. and Google Inc., where online advertising is growing far quicker than in traditional media.

TiVo said it is working with several large advertising companies on the feature, including Interpublic Group of Cos. Interpublic Media, Omnicom Group Inc.'s OMD, Starcom Mediavest Group, the Richards Group and Comcast Corp.'s Comcast Spotlight advertising sales division.

The advertising service will let subscribers search for a product by category or keyword, then TiVo would deliver matching commercials to the consumer's set-top box.
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Read More / Source: Reuters

Nov 28, 2005, 10:45 PM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 89	TiVo to develop TV ad search service NEW YORK (Reuters) - TiVo Inc., the company that made its name by letting users skip television commercials, said on Monday it is working on technology that lets viewers search for specific advertisements. The technology, which is expected to be launched in early 2006, is among the advertising industry's latest efforts to reach consumers using high-tech products to escape the traditional ad pitch. Marketers and technology companies targeting consumers distracted by these new outlets are looking to take a page out of the playbook of companies like Yahoo Inc. and Google Inc., where online advertising is growing far quicker than in traditional media. TiVo said it is working with several large advertising companies on the feature, including Interpublic Group of Cos. Interpublic Media, Omnicom Group Inc.'s OMD, Starcom Mediavest Group, the Richards Group and Comcast Corp.'s Comcast Spotlight advertising sales division. The advertising service will let subscribers search for a product by category or keyword, then TiVo would deliver matching commercials to the consumer's set-top box. __________ Read More / Source: Reuters