Deal Grants Worldwide Interactive Publishing Rights for Spider-Man(R) Movie Sequels Through 2017.
Activision, Inc. (Nasdaq: ATVI) announced today that the company has signed an agreement with Spider-Man Merchandising L.P., a limited partnership between Marvel Entertainment, Inc. (NYSE: MVL) and Sony Pictures Consumer Products Inc., to extend its exclusive worldwide publishing rights to the phenomenally successful Spider-Man(R) motion pictures through 2017. The license grants Activision the right to publish entertainment software products based on subsequent Spider-Man(R) movie sequels or new television series.
Under its current agreement with Spider-Man(R) Merchandising, Activision will develop and publish interactive entertainment games based on Columbia Pictures/Marvel Entertainment, Inc.'s upcoming feature film "Spider-Man(R) 3," which is set for release in May 2007. To date, Activision has published games based on "Spider-Man(R)" and "Spider-Man(R) 2".
For calendar 2004, Spider-Man(R) 2 was the #1 movie-based videogame in the U.S. according to NPD Funworld and for calendar 2002, Spider-Man(R) was a top-five selling title in the U.S., according to NPD.
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Investor.Activision
Nov 29, 2005, 03:51 PM
