BRUSSELS, Belgium Dec 1, 2005 — The European Union expects a surge of applications next week when its ".eu" regional domain name opens for registration.
"I expect a real rush, several hundred thousand in the first few days," EU Information Society Commissioner Viviane Reding told reporters Thursday. "European companies should waste no time and register for the new `.eu' domain name."
Reding and other supporters believe such a domain will help promote European identity and create greater visibility for pan-European e-commerce. Currently, businesses must use domains for their particular country, such as ".fr" for France, or a global one like ".com," which is seen by some as mostly a U.S. suffix.
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