Yahoo using online behavior to target ads

Iria · Dec 2, 2005, 06:54 AM

NEW YORK (Reuters) - Yahoo Inc. aims to boost the effectiveness of its advertising -- and rates -- by targeting ads to users based on their surfing behavior on its site, the company's advertising sales chief said on Thursday.

"The new, new thing at Yahoo, even though we've had variations of this, is getting much more into behavioral targeting," Yahoo Executive Vice President Greg Coleman told the Reuters Media and Advertising Summit in New York.

Search functions on Yahoo and rival Google Inc base ad placement on words searched, but the Yahoo behavioral targeting would use other factors.
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Read More / Source: Reuters

LeanWolf · Dec 2, 2005, 02:01 PM

i'm shocked

Dec 2, 2005, 06:54 AM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 89	Yahoo using online behavior to target ads NEW YORK (Reuters) - Yahoo Inc. aims to boost the effectiveness of its advertising -- and rates -- by targeting ads to users based on their surfing behavior on its site, the company's advertising sales chief said on Thursday. "The new, new thing at Yahoo, even though we've had variations of this, is getting much more into behavioral targeting," Yahoo Executive Vice President Greg Coleman told the Reuters Media and Advertising Summit in New York. Search functions on Yahoo and rival Google Inc base ad placement on words searched, but the Yahoo behavioral targeting would use other factors. ___________ Read More / Source: Reuters

Dec 2, 2005, 02:01 PM	#2
LeanWolf alpha male Join Date: Dec 2002 Location: Skyrim Posts: 5,713 Rep Power: 84 System Specs	i'm shocked __________________