That Google feeling, but on the cheap

Iria · Dec 2, 2005, 02:30 PM

Why do some search terms on Google or Yahoo cost advertisers $12.47 while similar ones sell for 18 cents? Sometimes, it's a lack of imagination, says Pinstorm CEO Mahesh Murthy.

The Mumbai, India-based start-up devised a software program and set of services that attempt to circumvent the auction fever surrounding the buying and selling of advertising keywords on the big search engines.

Pinstorm's BroadWords software identifies thousands of cheap, but not so obvious, search terms that the company says can get an advertisement in front of a potential consumer just as well--or almost as well--as more popular and expensive search terms.

For instance, instead of placing a bid for "cheap hotel New York" for $6 or $7, Pinstorm might bid on "NY subway map" or "Statute of Liberty, where," which attract a few buyers and sell for a few cents. Those alternative terms might not be directly related to booking a hotel room, but the person doing the searching could be a tourist or business executive trying to determine which part of town to stay in for an upcoming visit.
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Read More / Source: News.com

Dec 2, 2005, 02:30 PM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 89	That Google feeling, but on the cheap Why do some search terms on Google or Yahoo cost advertisers $12.47 while similar ones sell for 18 cents? Sometimes, it's a lack of imagination, says Pinstorm CEO Mahesh Murthy. The Mumbai, India-based start-up devised a software program and set of services that attempt to circumvent the auction fever surrounding the buying and selling of advertising keywords on the big search engines. Pinstorm's BroadWords software identifies thousands of cheap, but not so obvious, search terms that the company says can get an advertisement in front of a potential consumer just as well--or almost as well--as more popular and expensive search terms. For instance, instead of placing a bid for "cheap hotel New York" for $6 or $7, Pinstorm might bid on "NY subway map" or "Statute of Liberty, where," which attract a few buyers and sell for a few cents. Those alternative terms might not be directly related to booking a hotel room, but the person doing the searching could be a tourist or business executive trying to determine which part of town to stay in for an upcoming visit. ____________ Read More / Source: News.com