iBiquity CEO says it's time to sell HD radios

Iria · Dec 4, 2005, 07:33 AM

LOS ANGELES (Reuters) - Broadcasters have built it but listeners so far have not tuned in to high-definition radio, according to the company leading traditional radio's digital offensive against the combined threat of the iPod, satellite radio and the Internet.

Bob Struble, chief executive of iBiquity, the developer of high-definition radio technology, says listeners are largely unaware that digital radio exists on hundreds of U.S. stations.

HD technology promises to deliver CD-quality music and lets broadcasters split one existing analog channel into as many as six, a method known as multicasting.

There are nearly 600 stations broadcasting digitally around the country but few receivers are available on the market and none come as standard equipment in cars.
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Read More / Source: Yahoo! News

Dec 4, 2005, 07:33 AM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 87	iBiquity CEO says it's time to sell HD radios LOS ANGELES (Reuters) - Broadcasters have built it but listeners so far have not tuned in to high-definition radio, according to the company leading traditional radio's digital offensive against the combined threat of the iPod, satellite radio and the Internet. Bob Struble, chief executive of iBiquity, the developer of high-definition radio technology, says listeners are largely unaware that digital radio exists on hundreds of U.S. stations. HD technology promises to deliver CD-quality music and lets broadcasters split one existing analog channel into as many as six, a method known as multicasting. There are nearly 600 stations broadcasting digitally around the country but few receivers are available on the market and none come as standard equipment in cars. ____________ Read More / Source: Yahoo! News