Big Spenders Account For Nearly Half Of Online Shopping Dollars

Iria · Dec 4, 2005, 06:45 PM

Web shoppers who buy and spend the most make up less than a fifth of the online buying population, but account for almost half of the dollars spent, a research firm said Friday.

As a result, retailers should identify these "most valuable purchasers" and develop targeted marketing programs to get as much revenue from these shoppers as possible, Nielsen/NetRatings said.

People who spent more than $185 on the Web and made four or more purchases from June to August accounted for 18 percent of online buyers in the United States and 46 percent of total spending, the research firm said. Those who spent the same amount on three purchases or less accounted for 11 percent of the buying population and 24 percent of the total.
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Read More / Source: Yahoo! News

Dec 4, 2005, 06:45 PM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 89	Big Spenders Account For Nearly Half Of Online Shopping Dollars Web shoppers who buy and spend the most make up less than a fifth of the online buying population, but account for almost half of the dollars spent, a research firm said Friday. As a result, retailers should identify these "most valuable purchasers" and develop targeted marketing programs to get as much revenue from these shoppers as possible, Nielsen/NetRatings said. People who spent more than $185 on the Web and made four or more purchases from June to August accounted for 18 percent of online buyers in the United States and 46 percent of total spending, the research firm said. Those who spent the same amount on three purchases or less accounted for 11 percent of the buying population and 24 percent of the total. ____________ Read More / Source: Yahoo! News