Alienware changing its face

Iria · Dec 9, 2005, 02:31 AM

Los Angeles (CA) - Alienware traditionally has been a niche computer manufacturer, catering their distinctive computers with glowing alien heads to people with deep pockets. Fully configured, many of these machines can cost several thousands of dollars, but the company is starting to focus on lower budget consumers such as college students and government employees. At DV Expo West, we chatted with Linda Roberds, product marketing manager, at Alienware and Kashef Mahmud, director of federal sales, about the future direction of the company.

According to Roberds, the middle-tier of the consumer market, which is currently dominated by the likes of Dell, Toshiba and HP, has been the main purchasers of Alienware laptops and desktops. Surprisingly, Roberds said that college students, who you wouldn't expect to have the funds available, are the main purchasers of the company's laptops and desktops. The company has recently introduced sub-$1000 laptops and will shortly start shipping their m5500i mid-tier laptop.
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Read More / Source: TG Daily

Dec 9, 2005, 02:31 AM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 89	Alienware changing its face Los Angeles (CA) - Alienware traditionally has been a niche computer manufacturer, catering their distinctive computers with glowing alien heads to people with deep pockets. Fully configured, many of these machines can cost several thousands of dollars, but the company is starting to focus on lower budget consumers such as college students and government employees. At DV Expo West, we chatted with Linda Roberds, product marketing manager, at Alienware and Kashef Mahmud, director of federal sales, about the future direction of the company. According to Roberds, the middle-tier of the consumer market, which is currently dominated by the likes of Dell, Toshiba and HP, has been the main purchasers of Alienware laptops and desktops. Surprisingly, Roberds said that college students, who you wouldn't expect to have the funds available, are the main purchasers of the company's laptops and desktops. The company has recently introduced sub-$1000 laptops and will shortly start shipping their m5500i mid-tier laptop. ____________ Read More / Source: TG Daily