Upstart aims to bring HD camcorders to the masses

Iria · Dec 12, 2005, 05:49 AM

High-definition consumer video cameras are tough to find these days and cost around $1,800. But next year, you might be able to grab one for $799, according to a camera chip upstart.

Sunnyvale, Calif.-based Ambarella has devised a family of multicore microprocessors that it says can compress and process HD video efficiently and cheaply. The company's chips could be incorporated into a video camera selling for around $799 or into digital still cameras, which would become capable of taking high-resolution stills (8 megapixels or so) as well as TV-quality video.

Three major camera makers have already begun to build experimental cameras using Ambarella's chips.

"Two out of the three have fairly solid product plans," said Didier LeGall, executive vice president of Ambarella. "There is a very good chance of products showing up in Q2."
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Read More / Source: News.com

Dec 12, 2005, 05:49 AM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 89	Upstart aims to bring HD camcorders to the masses High-definition consumer video cameras are tough to find these days and cost around $1,800. But next year, you might be able to grab one for $799, according to a camera chip upstart. Sunnyvale, Calif.-based Ambarella has devised a family of multicore microprocessors that it says can compress and process HD video efficiently and cheaply. The company's chips could be incorporated into a video camera selling for around $799 or into digital still cameras, which would become capable of taking high-resolution stills (8 megapixels or so) as well as TV-quality video. Three major camera makers have already begun to build experimental cameras using Ambarella's chips. "Two out of the three have fairly solid product plans," said Didier LeGall, executive vice president of Ambarella. "There is a very good chance of products showing up in Q2." ____________ Read More / Source: News.com