Vikingod

I’ve spent the last week or so conducting an email based argument with one of my oldest friends – yes I do have friends. You see this friend of mine works for an independent video game retailer and I asked him if he would be getting any Xbox 360s in for the launch date. He told me that he was getting some consoles in, but that they weren’t being sold in the shop, and would instead be put on ebay in order to “make some margin”. I was completely appalled by his response and instantly hiked my way up to the moral high ground from where much hurling of emails ensued.

I think that you and I – the consumer – deserve to be able to buy the products we want at the correct retail price. If Mircrosoft supplies a retailer with hardware, that hardware should be sold to the customers that come through the front door, it shouldn’t be flogged out the back door at an inflated price! Of course I understand the theory of supply and demand, but that shouldn’t be a license to rip off your customers.

To be fair though, my friend’s behaviour is no worse than that of the big video game chains on the high street. These guys may not be flogging their gear on ebay, but they’re still in the habit of ripping the customer off. Want an Xbox 360? No problem, but you’ll have to buy it as part of a bundle with loads of games and peripherals that you don’t really want, but will help improve the shop’s margin!
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