Disney site lets customers design products

Iria

Disney's online shopping site on Wednesday launched its first "You design it" feature in a move aimed at riding the fast-growing trend toward giving choosy Internet shoppers exactly what they want.

Disney partnered with online customization site Zazzle.com, which licenses thousands of images from Warner Bros., Marvel Comics, Lucasfilm and 20th Century Fox, among others, and also allows users to sell their own art for use on personalized T-shirts, greeting cards and postage stamps.

It took Disney, which aggressively protects its copyrights, about two years to figure out how to open its vast art archives and still control how consumers could use its characters.

"Disney very much wanted to create the Disney experience and ensure products we ultimately sell to consumers protect the brand and reinforce a lot of what it stands for," Zazzle co-founder and Chief Executive Robert Beaver said. "That was our challenge from an engineering standpoint."
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Read More / Source: News.com