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DriverHeaven Extreme Member
Join Date: Apr 2004
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Dressing up your iPod to suit your personality
PARIS - Within the rich ecosystem of iPod gizmos, the flora and fauna take exotic forms: glowing pink fish from Japan, scratchproof skins from Germany and snowball puffs of mohair from the United States that transform sleek gadgets into instant cuddle buddies.
It is the i-cology of Apple Computer's little white music players, which have spawned a flourishing colony of gear that can make over an iPod into everything from a floating lily pad to a pinpoint laser beam. Some multimedia firms, like Buongiorno Vitaminic, an Italian company that sells mobile content, services and devices, liken this kind of personalization to retrofitting basic jeans. These are "mass-produced products that are universal regardless of sex or age," according to a new Buongiorno study of the use of mobile services and digital accessories, "products that are lived and experienced by their users as an expression of their unique individuality long before they are considered as a fashion statement." IPod mobile players have given instant life to companies like Art Wizz, a Berlin start-up that offers high-style white accessories like power headphones, scratch-stopper shields and its most popular, but unglamorous, item: USB power plugs. "We started with one simple fan light, then headphones and now we're coming out with more," said Frank Kroug, the company's director of marketing. "It's building up rapidly with the popularity of iPods, but also because iPod is no longer distributing all the accessories with the iPod." __________ Read More / Source: International Herald Tribune |
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