Intel's Viiv Campaign: Here's to Good Timing!

calidan · Jan 4, 2006, 05:50 AM

Intel is hoping that Viiv will do for digital home entertainment what Apple's iPod did for portable digital music - forge a new brand that captures the imagination of the consumer and defines a new media experience. Apple helped to define portable digital music, just as it is hoping to do for portable digital video. Intel is now betting that Viiv will define the consumer's perception of the in-home digital entertainment experience, starting first with the PC and then evolving into other consumer electronics.

Yes, the PC stalwarts have been banking on this vision for sometime, only to be disappointed (as has the entire digital home industry). One of the primary inhibitors to this vision, however, was the lack of compelling Internet-based media content. If you are trying to encourage the masses to view their home PC as an entertainment device, then you must (at minimum) offer them content that they consider compelling. Without such content, PC-based entertainment has been relegated to an early adopter or niche market.

Finally, it seems, we are beginning to see small cracks in the protective walls that divide Hollywood from the Internet. Announcements of the last few months have made it clear that video content owners are increasingly willing to share their hottest properties with specific Internet distributors. Yes, the fence-sitters are finally starting to move, and in a big way. We're not just talking about Welcome Back Kotter or Growing Pains, but the likes of Lost and Desperate Housewives - current content that demands top-dollar advertising during TV broadcasts. This is a different ballgame, folks, one that certainly demands a second glance from new media doubters.
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Read More / Source: Design Technica

Jan 4, 2006, 05:50 AM	#1
calidan Frozen in Carbonite Join Date: Mar 2003 Location: Kansas City, MO Posts: 1,409 Rep Power: 57 System Specs	Intel's Viiv Campaign: Here's to Good Timing! Intel is hoping that Viiv will do for digital home entertainment what Apple's iPod did for portable digital music - forge a new brand that captures the imagination of the consumer and defines a new media experience. Apple helped to define portable digital music, just as it is hoping to do for portable digital video. Intel is now betting that Viiv will define the consumer's perception of the in-home digital entertainment experience, starting first with the PC and then evolving into other consumer electronics. Yes, the PC stalwarts have been banking on this vision for sometime, only to be disappointed (as has the entire digital home industry). One of the primary inhibitors to this vision, however, was the lack of compelling Internet-based media content. If you are trying to encourage the masses to view their home PC as an entertainment device, then you must (at minimum) offer them content that they consider compelling. Without such content, PC-based entertainment has been relegated to an early adopter or niche market. Finally, it seems, we are beginning to see small cracks in the protective walls that divide Hollywood from the Internet. Announcements of the last few months have made it clear that video content owners are increasingly willing to share their hottest properties with specific Internet distributors. Yes, the fence-sitters are finally starting to move, and in a big way. We're not just talking about Welcome Back Kotter or Growing Pains, but the likes of Lost and Desperate Housewives - current content that demands top-dollar advertising during TV broadcasts. This is a different ballgame, folks, one that certainly demands a second glance from new media doubters. ___________ Read More / Source: Design Technica __________________ Steam Community :: ID :: calidan "Don't try to be like Jackie. There is only one Jackie.... Study computers instead." - Jackie Chan