New Macs--Intel inside, but not outside

Iria · Jan 10, 2006, 10:49 PM

SAN FRANCISCO--The new Macs may have Intel inside, but they don't show the chipmaker's presence on the outside.

Most brand-name PCs that use Intel processors take part in the "Intel Inside" program, which gives the computer makers marketing dollars for displaying the chipmaker's logo on their products and in their advertising.

But Apple decided not to sign on to the program with the lineup of Intel-based Macs that CEO Steve Jobs introduced Tuesday.

"We chose not to take part in the Intel Inside campaign," Phil Schiller, Apple senior vice president of worldwide product marketing, said in an interview at the Macworld Expo here.
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Read More / Source: News.com

MSX · Jan 11, 2006, 01:52 AM

This is mostly due to the anti x86 croud. If they don't know it wont hurt sales right?

Jan 10, 2006, 10:49 PM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 89	New Macs--Intel inside, but not outside SAN FRANCISCO--The new Macs may have Intel inside, but they don't show the chipmaker's presence on the outside. Most brand-name PCs that use Intel processors take part in the "Intel Inside" program, which gives the computer makers marketing dollars for displaying the chipmaker's logo on their products and in their advertising. But Apple decided not to sign on to the program with the lineup of Intel-based Macs that CEO Steve Jobs introduced Tuesday. "We chose not to take part in the Intel Inside campaign," Phil Schiller, Apple senior vice president of worldwide product marketing, said in an interview at the Macworld Expo here. _____________ Read More / Source: News.com

Jan 11, 2006, 01:52 AM	#2
MSX Burning the frozen... Join Date: Sep 2002 Posts: 1,201 Rep Power: 0	This is mostly due to the anti x86 croud. If they don't know it wont hurt sales right?