Ads coming to on-demand TV

Iria · Jan 18, 2006, 04:59 PM

Comcast, the United States' largest cable operator, plans to introduce a video-on-demand channel today that will include advertising embedded in the programming.

The new channel, to be called Exercise TV, is the latest attempt by cable companies to generate revenue from on-demand programming, most of which they give to their customers free if they have a digital set-top box.

Already, Comcast customers who watch replays of television shows on-demand typically see the advertisements that ran with the original program. But customers can fast-forward through the ads.
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Read More / Source: News.com

Necrosis · Jan 18, 2006, 05:44 PM

BS, nothing is free. Just look at how much cable TV costs now. I think that should be enough. Even if you fast forward through the add you still know what it's for so you still see it. If Time Warner starts doing this I'm leaving.

Jan 18, 2006, 04:59 PM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 89	Ads coming to on-demand TV Comcast, the United States' largest cable operator, plans to introduce a video-on-demand channel today that will include advertising embedded in the programming. The new channel, to be called Exercise TV, is the latest attempt by cable companies to generate revenue from on-demand programming, most of which they give to their customers free if they have a digital set-top box. Already, Comcast customers who watch replays of television shows on-demand typically see the advertisements that ran with the original program. But customers can fast-forward through the ads. _____________ Read More / Source: News.com

Jan 18, 2006, 05:44 PM	#2
Necrosis HardwareHeaven Extreme Member Join Date: May 2002 Location: Ohio Posts: 8,838 Rep Power: 131 System Specs	BS, nothing is free. Just look at how much cable TV costs now. I think that should be enough. Even if you fast forward through the add you still know what it's for so you still see it. If Time Warner starts doing this I'm leaving.