CBS talks 'mobi-soaps' and 'multiplatform'

Iria · Jan 19, 2006, 10:49 PM

CBS is embracing the brave new world of emerging media platforms, but most of its efforts are undertaken with an eye toward driving viewers back to the mothership broadcast network, CBS Entertainment President Nina Tassler told reporters Wednesday.

"We see all this as an opportunity to enhance the network's marketing power and distribution so that more people see our hit shows," Tassler said during CBS' portion of the winter Television Critics Association press tour in Pasadena, Calif. "Philosophically, we know we need to get our programming to the audience--where they are, when they want to watch it."

But at the same time, Tassler emphasized that "clearly, our intention is to drive people back to that first-run broadcast."

Tassler said that CBS' burgeoning experiments with "mobi-soaps," programming snippets designed for Verizon's VCast service and all of the marketplace buzz about video-on-demand, IPTV, mobile and wireless entertainment options is having an impact on the network's creative development processes.
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Read More / Source: News.com

Jan 19, 2006, 10:49 PM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 87	CBS talks 'mobi-soaps' and 'multiplatform' CBS is embracing the brave new world of emerging media platforms, but most of its efforts are undertaken with an eye toward driving viewers back to the mothership broadcast network, CBS Entertainment President Nina Tassler told reporters Wednesday. "We see all this as an opportunity to enhance the network's marketing power and distribution so that more people see our hit shows," Tassler said during CBS' portion of the winter Television Critics Association press tour in Pasadena, Calif. "Philosophically, we know we need to get our programming to the audience--where they are, when they want to watch it." But at the same time, Tassler emphasized that "clearly, our intention is to drive people back to that first-run broadcast." Tassler said that CBS' burgeoning experiments with "mobi-soaps," programming snippets designed for Verizon's VCast service and all of the marketplace buzz about video-on-demand, IPTV, mobile and wireless entertainment options is having an impact on the network's creative development processes. ___________ Read More / Source: News.com