Industry finally begins to can the spam

Vikingod · Feb 6, 2006, 06:10 PM

JupiterResearch forecasts that the average active email consumer will see a drop from 3,253 pieces of spam in 2005 to 1,640 pieces of spam in 2010. It further estimates that email marketing spending will grow from $885 million in 2005 to $1.1 billion by 2010, with overall growth marked by a growth in spending on retention, acquisition and transactional email.

"ISPs are wise to improve spam filtering, and ensure that permission emails are not erroneously marked as spam," said David Daniels, research director at JupiterResearch. "Consumers have a plethora of providers to choose from and will stray from those who do not effectively filter messages," he said.
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Read More / Source: SC Magazine

Feb 6, 2006, 06:10 PM	#1
Vikingod Int'l Fish Liaison Join Date: Jul 2004 Location: By the light of lamp I sit and type... Posts: 16,197 Rep Power: 112 System Specs	Industry finally begins to can the spam JupiterResearch forecasts that the average active email consumer will see a drop from 3,253 pieces of spam in 2005 to 1,640 pieces of spam in 2010. It further estimates that email marketing spending will grow from $885 million in 2005 to $1.1 billion by 2010, with overall growth marked by a growth in spending on retention, acquisition and transactional email. "ISPs are wise to improve spam filtering, and ensure that permission emails are not erroneously marked as spam," said David Daniels, research director at JupiterResearch. "Consumers have a plethora of providers to choose from and will stray from those who do not effectively filter messages," he said. __________ Read More / Source: SC Magazine