Business is rough for everyone in the MP3 player market in America, except for Apple of course. Despite all the lawsuits surrounding Apple, they're still doing very well for themselves with their iPods. There are a number of other players in this arena who are trying to steal the spotlight from ‘the white one,’ including Creative, iRiver, SanDisk, COWON Systems, RIO, and Dell… Oops, scratch RIO; they threw in the cards several months ago because they just couldn’t pull a significant market share. My point is that there is a lot of really fierce competition out there, all trying to get into that number 1 spot.
Dell isn’t new to portable media players but they aren’t exactly seasoned veterans either. Their Digital Jukebox DJ was moderately popular, but it simply couldn’t compete with the iPod. Now Dell has said that they are quitting the high capacity HDD-based players market and sticking with the smaller flash drives. So, as you may have guessed, their latest addition to the MP3 player market is the flash-based DJ Ditty.
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The Tech Lounge
Feb 15, 2006, 03:59 PM
