Home Depot moves to expand online sales

Iria · Feb 20, 2006, 06:21 PM

ATLANTA (Reuters) - Home Depot Inc. is on a mission to give its stores endless aisles.

The top home improvement retailer has a bold vision to expand its online sales, including plans to broadcast live product demonstrations and how-to infomercials on its Web site, automation of special-order sales, and new catalogs focused on categories such as outdoor living.

The plan includes company-branded kiosks where consumers can surf http://www.homedepot.com and buy goods at any time wherever they are, be that a Home Depot store, mega-mall or maybe even an airport. Such self-service kiosks are already being tested in 50 Home Depot stores and at two Georgia malls.

"As shoppers become increasingly time starved, they are looking to shop any time, anywhere," said Harvey Seegers, president of Home Depot Direct, the 1,000-employee division that handles online and catalog sales.

"We're going to be investigating different channels of shopping in the upcoming years and the ones that get approved will become permanent," Seegers said in an interview.
___________
Read More / Source: Reuters

Feb 20, 2006, 06:21 PM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 89	Home Depot moves to expand online sales ATLANTA (Reuters) - Home Depot Inc. is on a mission to give its stores endless aisles. The top home improvement retailer has a bold vision to expand its online sales, including plans to broadcast live product demonstrations and how-to infomercials on its Web site, automation of special-order sales, and new catalogs focused on categories such as outdoor living. The plan includes company-branded kiosks where consumers can surf http://www.homedepot.com and buy goods at any time wherever they are, be that a Home Depot store, mega-mall or maybe even an airport. Such self-service kiosks are already being tested in 50 Home Depot stores and at two Georgia malls. "As shoppers become increasingly time starved, they are looking to shop any time, anywhere," said Harvey Seegers, president of Home Depot Direct, the 1,000-employee division that handles online and catalog sales. "We're going to be investigating different channels of shopping in the upcoming years and the ones that get approved will become permanent," Seegers said in an interview. ___________ Read More / Source: Reuters