Lenovo Unveils Lenovo-Branded Computers

Iria · Feb 23, 2006, 06:17 AM

SAN JOSE, Calif. - Stepping up competition in the PC industry, Lenovo Group Ltd., the world's third largest computer maker, is introducing its first Lenovo-branded computers to be sold outside its home base of China.

The new products — low-priced desktops and notebooks targeted at small businesses and consumers — will mark Lenovo's first brand foray in the United States and other countries since completing its purchase of IBM Corp.'s ailing PC business in May 2005.

The products will be unveiled at press conferences Thursday in 10 cities worldwide, including New York, Paris, and Turin, Italy, where Lenovo has been a major sponsor of the Olympics to help it expand its brand recognition beyond China.

"This is our coming-out party: The Olympics got our name out in front of the world, and these will be the brand name products we'll be introducing with that," said Jeff Dudash, a Lenovo spokesman.
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Read More / Source: Yahoo! News

Feb 23, 2006, 06:17 AM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 89	Lenovo Unveils Lenovo-Branded Computers SAN JOSE, Calif. - Stepping up competition in the PC industry, Lenovo Group Ltd., the world's third largest computer maker, is introducing its first Lenovo-branded computers to be sold outside its home base of China. The new products — low-priced desktops and notebooks targeted at small businesses and consumers — will mark Lenovo's first brand foray in the United States and other countries since completing its purchase of IBM Corp.'s ailing PC business in May 2005. The products will be unveiled at press conferences Thursday in 10 cities worldwide, including New York, Paris, and Turin, Italy, where Lenovo has been a major sponsor of the Olympics to help it expand its brand recognition beyond China. "This is our coming-out party: The Olympics got our name out in front of the world, and these will be the brand name products we'll be introducing with that," said Jeff Dudash, a Lenovo spokesman. __________ Read More / Source: Yahoo! News