There are however a few areas where the 7970 does not compare as well as it could. Firstly it doesn't offer a hugely desirable alternative for those already on a 6900 series, GTX 580 or GTX590/Radeon 6990... this is more an upgrade for those on the 400/5800 series models. Secondly we still have issues with the cooling used by AMD. Yes improvements have been made since the 6900 series (in power use too) but the noise generated by the 7970 is still more than we get on a GTX 580 and in Crossfire the noise level generated is very noticeable. AMD's aim should have been to match or exceed what NVIDIA are doing... not beat what the 6970 does. Essentially AMD need to completely redesign their cooling, not enhance older versions.
We also have issues with the pricing that AMD are applying to the 7970, at an RRP of $549 which will work out to around €499/£420 after VAT the card is on the edge of being too expensive when we take into account the performance gap in current games.
That said those who want to game at 5760x1080 on a single GPU really only have the 7970 as an option.
Summary
With the 7970 AMD offer us improvements over the 6900 series in performance and features which make it the best performing single GPU product available. It will however take time for all of the features to be fully utilised by software and hardware.
Continue on to our Radeon 7970 CrossFire Performance Article