Moving to the hardware side of things Sapphire have built an impressive card with their 7870 XT (with Boost). The blue PCB looks good and we were pleased to see a dual fan cooler with decent number of copper heatpipes present to cool the high end GPU. Some other manufacturers have gone with a metal shroud for their card but what Sapphire loose in ruggedness they make up for in lower weight so the change in material isn't necessarily a negative.
For performance the standard Tahiti LE compares pretty well with a GTX 660 Ti, when we then overclock both (and our CPU) as done in this article there is a real swing back and forward in results. Far Cry 3 for example is a close match. The in other areas such as F1 or 3 screen surround gaming the Radeon moves ahead. The 7870 XT is also able to perform GPU and media tasks with ease (including some nice video enhancements) and the temperatures were better here, despite the GTX 660 Ti we use also being a dual fan model. Power use is higher at load on the Sapphire card but noise levels never an issue, this is a very quiet product.
When it comes to value Sapphire have things priced about right. We get a thorough bundle of extras, in some shops a good gaming pack too and it is cheaper than the comparable NVIDIA part by some way.
Ridiculous name issues aside... a product which performs well out of the box then overclocks well for some exceptional performance in the latest games.