The real reason Microsoft won't bring Blu-ray to the Xbox: HDi

Just Learnin' · Mar 22, 2008, 11:15 PM

Think HD DVD's loss means Microsoft is going Blu-ray for the Xbox 360?

Guess again.

Company executives may have already [COLOR=#0000ff]shot the notion down[/COLOR], but there's more to the story. With HD DVD, Microsoft had the opportunity to inject its own technology into the emerging high-definition video market. But now that the HD disc war is over, the company still has a viable group of HD video assets, including HDi and Xbox Live Marketplace.

If you take a close look at these assets, and consider their potential, it's clear why Microsoft is snubbing Blu-ray for the Xbox: The company is gearing up for another HD video assault.

Source: The Industry Standard

**kris23** · Mar 22, 2008, 11:36 PM

interesting.....

Mar 22, 2008, 11:15 PM	#1
Just Learnin' HardwareHeaven Senior Member Join Date: Nov 2005 Location: Winnipeg, Manitoba, Canada Posts: 1,414 Rep Power: 56 System Specs	The real reason Microsoft won't bring Blu-ray to the Xbox: HDi Think HD DVD's loss means Microsoft is going Blu-ray for the Xbox 360? Guess again. Company executives may have already [COLOR=#0000ff]shot the notion down[/COLOR], but there's more to the story. With HD DVD, Microsoft had the opportunity to inject its own technology into the emerging high-definition video market. But now that the HD disc war is over, the company still has a viable group of HD video assets, including HDi and Xbox Live Marketplace. If you take a close look at these assets, and consider their potential, it's clear why Microsoft is snubbing Blu-ray for the Xbox: The company is gearing up for another HD video assault. Source: The Industry Standard

Mar 22, 2008, 11:36 PM	#2
kris23 Going Insane..... Join Date: Dec 2006 Location: Los Angeles Posts: 6,019 Rep Power: 131 System Specs	interesting..... __________________ Hardwareheaven Super-Moderator Building a new computer system and not sure where to start? Click Here! last updated (5/18/11) Rosewill FUTURE case replaces CM 690 II with its greater interior length. Building a PC: Step by Step Guide Written by Kristopher Pedemonte and Nathan Marks-Forder Edited by Allan Campbell Questions or Comments? feel free to post them in the forums!