Kotick has another idea

Callandor · Sep 17, 2010, 10:02 PM

Activision’s Bobby Kotick, speaking at a Media, Communications and Entertainment Conference in California yesterday has revealed a few startling possibilities for future titles under the Activision-Blizzard banner. His main point was that the company is no longer looking at revenue growth, emphasising profits on existing titles instead, but he also mentioned something about video game cut-scenes.

Activision-Blizzard have apparently got plans in the works to provide free-to-play models, new subscription titles, increased use of micro-transactions and downloadable games. Then Kotick mentioned Blizzard’s amazing cut-scenes, referring to paid on-demand movies for titles like Warcraft and Starcraft. He said “If we were to take that hour, or hour and a half, take it out of the game, and we were to go to our audiences, for whom we have their credit card information and a direct relationship, and say to them, 'Would you like to have the StarCraft movie?' at a $30 or $20 price point, you'd have the biggest opening weekend of any film ever”.

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Source: PC Format

Sep 17, 2010, 10:02 PM	#1
Callandor Forged on Dragonmount Join Date: Oct 2004 Location: Saskatoon, Saskatchewan, Canada Posts: 7,250 Rep Power: 304 System Specs	Kotick has another idea Activision’s Bobby Kotick, speaking at a Media, Communications and Entertainment Conference in California yesterday has revealed a few startling possibilities for future titles under the Activision-Blizzard banner. His main point was that the company is no longer looking at revenue growth, emphasising profits on existing titles instead, but he also mentioned something about video game cut-scenes. Activision-Blizzard have apparently got plans in the works to provide free-to-play models, new subscription titles, increased use of micro-transactions and downloadable games. Then Kotick mentioned Blizzard’s amazing cut-scenes, referring to paid on-demand movies for titles like Warcraft and Starcraft. He said “If we were to take that hour, or hour and a half, take it out of the game, and we were to go to our audiences, for whom we have their credit card information and a direct relationship, and say to them, 'Would you like to have the StarCraft movie?' at a $30 or $20 price point, you'd have the biggest opening weekend of any film ever”. _________________ Source: PC Format __________________