For much of 2003, cable executives waxed poetic over "lite" broadband tiers; connections from 128kbps to 1Mbps, offered around $25, designed to appeal to stubborn dial-up converts. Most of these tiers never materialized in 2004, primarily because of a fear that existing users, often paying in excess of $40, would downgrade and cost the companies money.
In 2004, Time Warner Cable and Roadrunner started testing a "Lite" tier they eventually hoped to market at around $23 a month. That tier offered speeds of 256kbps downstream and 128kbps up, and was tested in Columbus, Cincinnati, and San Antonio. But the company decided not to offer it to customers directly in most markets.
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BroadBandReports.com
Oct 18, 2005, 09:52 PM
