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AMD Bobcat – >1W to target Intel ATOM

AMD Bobcat – >1W to target Intel ATOM

Even though the Intel Atom CPU is a relatively weak processor it has been a huge success for Intel as almost every major netbook manfacturer has adopted it due to the low cost and small power drain it puts on undersized batteries.

We spoke with AMD insiders this morning who said that Bobcat is now confirmed to launch in 2011 after delays on the original release timeframe. We have been told that a single Bobcat core is massively efficient with a power drain of under 1W. Interestingly however the claims are that is will give around 90% of today’s mainstream performance in less than half of the silicon area. When you take into consideration it suppors SSE1, SSE2 and SSE3 instruction sets as well as x86 ISA and hardware virtualisation for server systems you begin to see how much of a deal this could be for AMD.

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The Bobcat architecture uses the same M-SPACE concept and will appear as Ontario APU featuring two Bobcat cores as well as the Northern Islands GPU architecture (DX 11.1) all in a BGA format. AMD are opting for low power drain DDR3 memory and as we reported before with the newer DDR3 low power modules available on the market this will be an ideal pairing for the AMD technology.

Ontario APU is the core of the Brazos platform which AMD have yet to detail as they are keeping it close to their chest for the time being. We understand the reasoning as in our conversations with AMD executives in the last year they are keen to point out that Intel have beaten them to the punch a few times when the original concept was actually their own. Brazos is going to be challenging Intel’s Medfield platform which is the first mobile phone platform for the Atom on a 32nm process. Given AMD’s recent activity we are pretty confident they will come to market with a very competitive product.

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About Author

Stuart Davidson

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