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Saturday | October 20, 2018
AMD ramping production

AMD ramping production

AMD have released their finest range of graphics cards in company history with the HD 5xxx series. These DX11 parts have won a lot of awards recently on DriverHeaven and we have been noticing that due to various 40nm manufacturing issues that demand is outstripping supply. We spoke with them to get updates on how they plan on tackling this situation in upcoming months.

Matt Skynner, vice president and general manager of the GPU division at AMD said that the company are being challenged to meet the incredible demand for their products over the next few months.

“We’ve had a great reception for the products, and we haven’t been able to keep up with demand,” Skynner said. However, AMD is “ramping production very aggressively” in Q4. They also hope that some of the issues of production will be resolved in the first quarter of 2010.

The Radeon 5800 and 5700 cards have been very well received by both the press and the public with products such as the relatively inexpensive 5770 running almost at the level of the last generation high end 4870 at a much lower cost (as well as much reduced temperatures).

We already have the 5970 in our labs at Heaven Media and we are positive you guys will be blown away by the performance when our reviews hit shortly – it has been a bone of contention with AMD that a huge portion of the enthusiast public have been unable to get the 5000 series in many parts of the world.

Next year is interesting for the public because AMD are going to push their desktop graphics cores into the mobile marketplace and in the first quarter of 2010 they intend to launch three DirectX 11 parts. “Madison”, for the 15 to 30 watt notebook arena, “Park” a low demand 8-15 watt solution for the mainstream audience and lastly “Broadway” the GPU for the 30-60 watt enthusiast audience.

AMD told us they are outselling Nvidia in discrete GPU sales for the mobile space starting Q2 in 2009 and they aim to keep pushing hard to increase their marketshare.

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Stuart Davidson

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