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Apple and Acer ride high during recession in UK

Apple and Acer ride high during recession in UK

The recession has hit everyone below the belt, and even some of the leading PC manufacturers are finding it hard to make a profit. That is however not the case for Apple and Acer, two companies who are riding the recession well and turning a tidy profit.

The sales of netbooks have boosted Acer’s sales by a whopping 35 percent in the third quarter of 2009 when compared with the same time last year. Netbooks are a massive seller with the public and they account for 43% of the total consumer notebook market right now. This ‘halo netbook effect’ pushed Acer from third place in 2008 to first place in 2009.

Apple seem almost bulletproof with a market share increase of almost 27% in the third quarter of 2009 when compared to the same period in 2008.

This is a rather unusual situation because Acer and Apple target two opposite ends of the spectrum. Acer dealing with the price aware consumer while Apple deal with the enthusiasts who have deeper pockets. Industry insiders Heaven media spoke to this evening believe that Apple have a very good reputation for building long lasting computers and people can feel ‘comforted’ by knowing their machine will end up being a ‘long term’ investment.

Other companies hit hard are Dell and Toshiba who suffered a 14.6% and 26.1% drop respectively.

About Author

Stuart Davidson

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