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Bing v Google – which search is king?

Bing v Google – which search is king?

We have been watching over the last few months as Microsoft try to challenge Googles overwhelming domination in the search engine market. The key point lately has been a focus on who has the ‘best featureset’.

Yesterday Bing released a plethora of new tools such as the much hyped Wolfram Alpha Integration. This is a ‘computational knowledge engine’ which helps the end user make more educated choices for their health and body mass. In practise this means when you search via Bing for food products you not only get results but you also can read about nutritional content information about the particular item in question such as fat content, vitamin and minerals and calories per serving. As well as this there are full page weather reports for your area and even a Facebook preview system.

Google then retaliated with Safesearch and movie listings and when Bing announced their new improved Maps interface then Google answered it by an enhanced Street View system now available in all fifty states of America.

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What a lot of people don’t know is that while Bing is still a long way from toppling Google as the king of search engines it is slowly growing in popularity and this battle for ‘new features’ is becoming a weekly war to get ‘one up’ on the competitor. You can be sure if Microsoft put enough time and cash into something they really want that they will become successful at the end of the day.

There is so much possible income involved with becoming a leading search engine that it makes sense for Microsoft to pump some of their huge financial resources into new features and options to attract bored Google users but at the end of the day we feel that most people will be using the main feature – the plain and simple ‘search’ option which needs nothing more than an entry box. Bing might offer various imagery and schemes but the pages do load instantly, even on a slower connection.

Microsoft search differs slightly from Google in regards to the found content because it generally delivers less results if it feels that it has nailed your request. if you look for Facebook for instance it displays the data with the site itself and not 400,000 other options that 99% of people have no interest in looking at – many have argued that Bing is in many ways actually a better search engine for specific requests.

Which do you think does the job better for you? Give Bing a shot and let us know.

About Author

Stuart Davidson

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