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Thursday | September 20, 2018
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Intel Atom in Qualcomm sights

Intel Atom in Qualcomm sights

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Qualcomm are gunning for Intel’s Atom and they have stated a short while ago that their 1GHZ Snapdragon ARM based processor is already going to ship in a forthcoming Lenovo Smartbook (more on this word later). The device is going to be available from AT&T and possibly tied into a contract.

If you haven’t heard about “Snapdragon” this is the latest Cortex-A8 CPU running at 1ghz and it is meant to deliver a great blend of both performance and energy efficiency. This CPU is not brand new to the market as it is already being used in some of the highest end smartphones such as the HTC HD2. Sony Ericsson have also commited to supporting it by including it in their upcoming Xperia X10 Android. This is just the start of what Qualcomm hope is an aggressive marketing strategy with adoption by other leading phone and netbook (sorry Smartbook) makers.

The term “smartbook” is the latest in confusing literature and basically it has been adopted as the “ARM Cpu version” to differentiate between ATOM based “netbooks”. ARM processors are quoted to offer longer battery life than Intel’s Atom, although we have not yet had a hands on endurance test ourselves.

We spent a little time with Qualcomm CEO Paul Jacobs last week and he showed us an early version of the product. This smartbook is set to launch at CES during January and will apparently use a Linux based platform to keep down costs and is capable of playing High definition video – although we doubt 1080p will be possible. Paul Jacobs has expressed that the machine powers on almost instantly and has great battery life, although right now specifics are not being given – we would assume that bioses are still being tweaked and adjusted before the official release.

AT&T have jumped head first into their support for this product as they had huge success last year with the Acer Aspire One product and they are keen to repeat this success story. When you consider they have already struck a deal to partner with Nokia and the Booklet 3G we are already aware of their focus in this market.

When nVidia’s Tegra launches in this marketplace you can bet that the competition will heat up – which is particularly good for you guys.

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Stuart Davidson

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