Industry sources are claiming that end user demand is pushing companies to create larger size netbooks which in turn will lead to a wider array of 10-12 inch netbooks being released in 2010. In the past the focus has been on 7-9 inch machines but it seems that consumer loyalty is shifting from these very small sizes as people are demanding more screen real estate.
Several first tier vendors have already been making a move to nVidia’s Ion Chipset combined with Intel’s inexpensive Atom processor to create the foundation of the new machines and they expect consumers who have been previously unhappy with tiny screens and poor resolutions to jump at the chance of owning a more spacious 12 inch version.
Switching to the Ion chipset costs the manufacturers around $60 dollars extra per unit which is in part caused by Intel raising costs when their Atom processors are not bought with their own chipsets.
The road ahead is rocky for nVidia however because the adoption of the Pine Trail M platform N450 CPU features an integrated memory controller and GPU which means the Ion platform will find it hard to survive when Intel ditch the current generation Atom processors. In an attempt to preempt this however nVidia are focusing on their Ion 2 platform which will offer the option of discrete graphics cards to compete against Intel in the netbook arena.