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Valves to Spend 6m on L4D2 Advertising

Valves to Spend 6m on L4D2 Advertising

The sequel to the hit title Left 4 Dead, Left 4 Dead 2 sees players fighting off waves of zombies with the aid of your companions and whatever weapons you can find (Guitar anyone?).

While Valve announced it would be spending $25m globally on the games launch, half of that will be set aside for Europe with the most being spent on the UK release.This move comes off the success of the pre-order activity for the game.

“Based on the strength of pre-orders, Left 4 Dead 2 will be the fastest-selling product in Valve’s history,” commented Valve president Gabe Newell. “Left 4 Dead 2 has consistently run at 300 per cent of Left 4 Dead’s numbers.”

EA Partners general manager David DeMartini added: “Left 4 Dead 2 is expected to once again exceed everyone’s expectations and be an industry best title on PC and Xbox 360 for the year.”

Left 4 Dead 2 is due out on November 20th in the UK on Xbox 360 and PC.

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Stuart Davidson

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