Dixons Store Group International have said that Windows 7 sales have helped them to reduce their losses this year. They claimed that sales in the six months ending 17th October 2009 were down by one percent at £3.3 billion and that sales were down four percent overall. In the last eight weeks however sales were up one percent.
Many stores are recording huge sales of Windows 7 in the last month and reported figures in the Nordic region for computing as a whole were up by 11 percent. The knock on effect with a new Microsoft operating system is that many people don’t just upgrade the operating system, they get a new computer or new components for it.
Total sales in the UK and Ireland were down 11 percent to £1.63billion with a loss of £16million compared to £10.6 million last year. The group are keen to point out however that they are refurbishing all their stores to offer customers a better shopping experience with 11 newly styled stores combining the PC World and Currys formats. These stores have seen an increase of 57 percent in gross profits so far.
Chief executive John Browett pointed out “Our turnaround is on track and customers are responding well to the significant changes we are making. We have seen improving trends in a number of our businesses, particularly in recent weeks. While we are cautious about the outlook for 2010, we are well-positioned as we enter into Peak trading with compelling offers for customers.”
Lets hope in 2010-2011 they invest some money into staff training.