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EA beats Nintendo to 2009 Top publisher

EA beats Nintendo to 2009 Top publisher

Electronic Arts is Europe’s number one publisher for 2009, reclaiming the top market share spot which it lost to Nintendo last year, reports MCV.

EA aren’t all that happy though, complaining that the market is actually down on packaged games in the last year.

Senior VP of European publishing, Jens Uwe Intat told MCV: “I have to say we’ve been a little bit disappointed. When we were planning 2009 we were looking at market growth of around 5 per cent in packaged goods, but what we’ve seen is a decrease of about 10 per cent.

“But, at the same time, we’re very happy because in this shrinking market we increased our share and so now we are back to the leading position again in Europe, which is a nice place to be. We actually lost it to Nintendo in 2008 but we’ve gained it back and we’ll have to see if we can hold it until Christmas, but we’re confident we can.”

Despite this, EA’s market share is up by over 2% year on year to leave it with a healthy 19% of the market.

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Stuart Davidson

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