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Intel ‘nVidia Ion is overkill’

Intel ‘nVidia Ion is overkill’

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The director of netbook marketing at Intel, Anil Naduri said recently in an interview that the nVidia ION platform is overkill and overpriced.

“To run multimedia you don’t need a huge graphics chip. And that’s what those third-party decoder solutions will show in the marketplace. There are much more innovative ways to get multimedia capabilities that will continue to provide lower power and longer battery life. In terms of usages, netbooks are not meant for gaming. You can run Internet games fine today with the existing solutions. We believe (Ion) adds unnecessary additional cost and the other trade-offs make it less desirable. Our customers have the option to design netbooks how they want to but ultimately the market is going to decide.

Interestingly he also made the point that Intel are not discounting the possibility of Chrome OS with the Atom.

“They’ve just released a developer community code. As we know more, we will evaluate it. We will evaluate it as the time comes and make the necessary decisions about supporting it and what’s the right platform to support it on. Atom as a platform goes into multiple categories, including our embedded road map, CE devices, as well as mobile Internet devices. There are different power envelopes and different solutions all based on the Atom architecture. In regards to Chrome OS it’s too premature to make a comment until you’ve tested it out and understand the capabilities needed.”

Do you guys feel the ION Platform is overkill? we would love to hear your views.

About Author

Stuart Davidson

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