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DJ Hero is top new ip grosser 2009 or is it?

DJ Hero is top new ip grosser 2009 or is it?

Activision are claiming another winner from 2009 in the form of DJ Hero, claiming it was the “highest grossing new ip of 2009”, but is this just more creative marketing claims or did the game really sell that well?

A report over at Gamespot suggests that whilst Activisions latest side kick from Guitar Hero did actually sell well, the claims from the publisher are a little murky, especially as they claim it as a new ip. Yet, Activision Blizzard CEO Robert Kotick said the game “further establishes Guitar Hero as the premier franchise of its kind.” which makes the original claims a little hard to accept.

It should also be pointed out that the game costs anything from $150 to $200 a set, so whilst it may well have grossed more than any other game, at almost 4 times the cost, is that really surprising?

So if it isn’t a new ip and we are only talking about gross dollars rather than actual sales of the game, the claim seems somewhat flimsy.

You can read the entire report over at GS.

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Stuart Davidson

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