Blizzard revealed today that 70% of World of Warcraft players never get past level 10. This seems to be the point where users either make the decision to become long term or where they cancel their subscription.
The game has a solid userbase of 11.5 million players, a figure that hasn’t really wavered since the Summer of 2008. The announcements were made as part of an annual Blizzard report and fiscal overview.
Blizzard CEO Mike Morhaime also added that the next WoW expansion, due to to be released later in the year, would be up to the current design standards to ensure that the drop-off rate doesn’t get any bigger.
The issue of China blocking accounts also came up once again, however this time around it seems that the newly registered accounts that were being blocked were linked to server overcrowding on a public holiday, rather than an another argument over game content.
Blizzard are hoping the “Wrath of the Liche King” expansion pack would be released in China soon as it had been submitted to the authorities for review and they were awaiting the decision.