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Activision Admit To Guitar Hero Error

Activision Admit To Guitar Hero Error

During his keynote speech at DICE 2010 Activision Blizzard CEO Bobby Kotick has admitted that not partnering with Harmonix on the hugely successful Guitar Hero was a mistake.

In a moment of surprising honesty he said:

“We really didn’t even think, hey, we should go to Boston and meet these Harmonix guys and see what they’re up to.”

He then went on to explain that while they were aware of the substance in the music games that he did not think they would be comercailly viable.

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Stuart Davidson

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