Electronic Arts have responded to the media reports regarding their plans to introduce purchasable demos, previews and DLC. They want to make it absolutely clear that they will not be charging for the sort of demos that are traditionally free.
Jeff Brown, Vice President of Corporate Communications, was quoted as saying:
“[EA are working on a] number of projects for delivering premium content to consumers before, during, and after the launch of a packaged-goods version of the game.
EA Sports, EA Games and EA Play are each experimenting with download strategies that deliver fresh game content in formats players want to experience.
To date, there is no set pricing strategy for the entire EA portfolio. And many of the proposals include free-to-play content on models similar to Madden Ultimate Team, Battlefield Heroes and Battlefield 1943. None of the proposals call for charging consumers for traditionally free game demos.”