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Google, Intel and Sony Developing Google TV

Google, Intel and Sony Developing Google TV

Product imageSome of the biggest companies in the world are working on an internet based set top box.

Intel, Sony and even Logitech are being mentioned in a new enterprise spear headed by Google to bring the internet to the television once again.

Internet on TV is something of an impenetrable market as it has already been tried by companies like Apple, Sega, BBC and probably many other companies. The reverse in fact is true and we are getting TV on the internet through services such as BBC’s iPlayer, however there is sound logic to the proposal as the internet has found its way to mobile phones and other personal devices.

What technologies can these companies bring to Google TV?

Google has a huge internet presence and can leverage its expertise to ensure the experience the end user has with internet on TV will be smooth with Google already having a popular mobile operating system, Android, and is developing the Chrome OS currently that will have user-friendliness high on the list.

Intel has been developing its Atom based processors for embedded devices and has some of the best fabrication plants in the world with the capacity to deliver millions of processors. The new Atom’s based on 45nm node technology are only the start of the X86 presence in the embedded market.

Sony has experience in two area’s, one is building consumer electronic (CE) devices to a high standard and the other is more strategic. Sony is one of the leaders in the televison and blu-ray markets, so we could find Google TV embedded in devices such as new televisions and blu-ray players.

Logitech will probably be building a remote device that is not too cumbersome or lacking in features to put the average user off.

So with that Hardware Heaven has secured a world exclusive picture of the new Google TV box that will be coming to a lounge near you soon.

Source: NYTimes via Times UK

Image: Hardware Heaven

About Author

Stuart Davidson

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