An Intel executive tells CNET people don’t want 3D graphics.
Dadi Perlmutter Intel executive vice president did concede that people wanting to play more realistic war simulations do think 3D graphics are a major selling point but the vast majority of consumers are not interested in 3D graphics. What they really want is media and all the other things that make a compelling package like low power and a long battery life.
“”When people think about graphics, they think about 3D war games and more realism. I’m not going to dismiss this, but (this market) attracts a relatively small amount of people.” Making comments a few minutes later, he said: “I think what a significant portion of consumers really want is media.”
“I don’t think who has better graphics makes a huge difference…the functionality beyond graphics is what’s important,” Dadi Perlmutter.”
Admitting the competition has better integrated 3D graphics does not make a good case when you are telling your audience that 3D graphics does not matter but he was gracious enough to concede that AMD, with ATI has had better integrated graphics.
Perhaps this is Intel’s way of diffusing the disaster that was Larrabee and the fact that Intel admits media does play an important role in what customers want and look – including the ability to play high definition content over the net or through Bluray – illustrates simply that NVIDIA were correct with their ION strategy to bolster the media capabilities of the Atom based netbooks.
Larrabee was Intel’s attempt to enter the high performance 3D graphics arena taking on the solutions from AMD and NVIDIA. Intel decided to not launch Larrabee in the consumer space but continues its development as a GPGPU with assistance from academics and universities.
We wait in anticipation as to how Intel responds to the challenges of ARM in the mobile market and AMD in the PC space.
Source: Cnet via Xbitlabs