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PC Games Revenue Grows To $13.1 Billion in 2009

PC Games Revenue Grows To $13.1 Billion in 2009

The PC Gaming Alliance has revealed details of its 2009 Horizons report, which provides a broad look at how the PC Gaming industry is doing.

Central to the report is the finding that PC Gaming software revenue continued to grow through 2009 and shows a steady trend of growth year upon year. Total revenue for 2009 was $13.1 billion, with the year before that being close to $11 billion and the year before that $10.7 billion.

Key to the growth is the increasing popularity of the digital distribution method of purchasing games, something that saw a decrease in sales for boxed retail copies. Now that type of sale only accounts for 20% of total revenue in 2009, with 70% of PC Gamers in the USA and Europe having bought a full title via a digital distribution platform last year.

So, while the market grew overall, there was a revenue decline in North America and Europe from the record highs set in 2008. The Asia-Pacific region has been key to ensuring a global increase in revenue.

Reasons for the decline in NA and Europe are fairly straightforward. The recession obviously played a significant part and an increase in the popularity of free to play games and social networking sites are thought to have all played their part according to the report.

About Author

Stuart Davidson

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