The PC Gaming Alliance has revealed details of its 2009 Horizons report, which provides a broad look at how the PC Gaming industry is doing.
Central to the report is the finding that PC Gaming software revenue continued to grow through 2009 and shows a steady trend of growth year upon year. Total revenue for 2009 was $13.1 billion, with the year before that being close to $11 billion and the year before that $10.7 billion.
Key to the growth is the increasing popularity of the digital distribution method of purchasing games, something that saw a decrease in sales for boxed retail copies. Now that type of sale only accounts for 20% of total revenue in 2009, with 70% of PC Gamers in the USA and Europe having bought a full title via a digital distribution platform last year.
So, while the market grew overall, there was a revenue decline in North America and Europe from the record highs set in 2008. The Asia-Pacific region has been key to ensuring a global increase in revenue.
Reasons for the decline in NA and Europe are fairly straightforward. The recession obviously played a significant part and an increase in the popularity of free to play games and social networking sites are thought to have all played their part according to the report.