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Star Wars: The Old Republic – EA’s Biggest Project

Star Wars: The Old Republic – EA’s Biggest Project

According to EA’s Chief Banker, Eric Brown, Star Wars: the Old Republic is the largest ever development project in the history of the company. He also said that if a packaged game typically costs about $30 million to make, an MMO was a far more sizable undertaking and SW:TOR was an even more sizable undertaking than your average MMO.

When asked to compare it to World of Warcraft Brown said that Blizzard – now merged with Activision – had spent “$100 million, perhaps more” to ship the game in 2004, which included “lifetime [research and development] to actually ship it and obviously then there’s maintenance subsequent to ship and expansion packs.”

However the revenue it has since gone on to generate more than makes up for the outlay with the game making around $100m a month from subscriptions. With the added pull of the Star Wars tag, EA are no doubt hoping that they can eclipse that figure in time.

The game has been tipped for a Spring 2011 release if everything stays on course.

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Stuart Davidson

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