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UK Government Backs British Inspiration Awards

UK Government Backs British Inspiration Awards

The Prime Minister Gordon Brown along with his rival party leaders David Cameron and Nick Clegg have put their collective support behind the British Inspiration Award initiative, which will pay tribute to those involved with video games, among other things.

Speaking about the awards, Gordon Brown said:

“Britain is a country full of talent. You see it every time you turn on the TV, when you watch a sports event, a film, or flick through the pages of a fashion magazine. You can hear it in our music. And you can feel it in the energy and dynamism of our communities.

I am enormously proud of the talented people in this country who, through their creative and entrepreneurial gifts, illuminate their lives and enrich ours. And the British Inspiration Awards is a great way of both recognising their endeavours and celebrating our achievements as a nation.”

The first set of awards will take place on 23rd April in London. It will recognise “Film”, “Television”, “Music”, “Fashion”, “Arts”, “Design”, “Innovation, Enterprise & Industry”, “Science & Technology”, “Interactive Entertainment” and “Special Recognition”.

The winners in each cateogry will be awarded a “Boudica” – a representative of forward thinking in this instance – and the government is hoping that publishers and other prominent members of the gaming fraternity will support the initiative.

Nintendo UK boss David Yarnton, who is head of the event’s executive committee, said:

“The UK is the creative capital of the World. Whether its Damien Hirst or Simon Cowell; Damon Albarn or Ridley Scott, Dame Vivienne Westwood or Jonathan Ive; Sam Houser or Amy Winehouse, this nation has an incredibly rich and colourful heritage of creativity.”

About Author

Stuart Davidson

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